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Understand our

Brand culture

The quality as choice of life


  • We firmly believe that there is no quality guarantee, no customer trust. Only inspecting the products in strict accordance with international standards, keeping up with the pace of the world, we can find a firm foothold in domestic and international markets.

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Understand our

Brand concept


  • Rida has always been committed to creating a healthy and harmonious working atmosphere for employees, paying attention to the construction of employees' amateur cultural life, and providing employees with a good working and living environment. The company organizes various recreational and sports activities every year to enrich employees' amateur cultural life, and strongly advocates employees to spontaneously establish various interest clubs, and regularly carry out activities through the clubs to enrich employees' daily cultural life and create a rich and colorful life for employees.

Understand our

Brand responsibility

Comfort everyone and make comfort a standard, although it is very challenging!


  • We firmly believe that there is no quality guarantee, no customer trust. Only inspecting the products in strict accordance with international standards, keeping up with the pace of the world, we can find a firm foothold in domestic and international markets.

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Comfort everyone and make comfort a standard, although it is very challenging!